Contractors need to embrace digital marketing in 2025 to remain competitive. A construction company’s website is the cornerstone of an effective digital marketing plan. However, almost two-thirds of small firms lack a website.
Furthermore, if a small business’s website is poorly designed, it may be more detrimental than beneficial. 75% of individuals have evaluated a company’s legitimacy based on the design of its website, per a Blue Corona research.
For this reason, we’re going to provide the top 5 requirements for a successful construction web design as well as 8 reasons why contractors today should give their company’s website design high priority.
#1. Consumers anticipate it
People are spending more time online than ever before because of a global epidemic. Prospective clients anticipate that reliable companies will be online as well.
Potential clients receive a message from every facet of your company. Additionally, you’re conveying the notion that “we’re behind the times” if you don’t have a good website.
A small business could not have a website for a number of reasons. The most frequent ones are lack of time, expense, and technological complexity. Hiring a trustworthy digital marketing agency makes overcoming all of these challenges simple.
Choosing not to create a professional website could save you money in the short run, but how many leads are you losing out on? Even if it doesn’t show up in your books, it costs you money if potential clients stop trusting your business because it doesn’t have a website.
In addition to being a smart investment in your company’s expansion, employing an agency to create a well-designed construction website for your firm allows you to concentrate on what you do best—managing your company.
#2. It’s Easier for Customers to Find You
Referrals from friends and family are a vital component of every construction company. However, that does not negate the need for a professional website. Incomplete or unintentionally misplaced contact information may cause clients to look up your business online.
For this reason, having a well-designed website that is search engine optimized is essential to the expansion of your company. The ever-evolving tactic known as search engine optimization, or SEO, raises your website’s position on search engine results sites like Google.
A digital marketing agency can guarantee that your construction website is optimized for optimal visibility by hiring writers and designers with SEO knowledge. In this manner, both new leads and current clients may discover you with ease.
#3. Clients Might Prefer Various Contact Methods
Offering a different way for your company to be contacted is one of the main purposes of a construction website. Making it as simple as possible for prospective clients to contact your business is crucial.
Consumers may opt to communicate by email if they are pressed for time or just don’t feel comfortable speaking on the phone. They can get in touch with you on their own terms if you have a simple, easy-to-navigate website with a short contact form.
#4. Clients Want to Learn About Your Business
Since trust and authenticity are so important to today’s consumers, you’ll frequently hear marketers talking about them. Building this relationship with your consumers requires a fantastic website.
It should be possible for prospective clients to visit your website and discover more about the history, credentials, principles, and practices of your business. They may also have the chance to browse images of your work, watch videos, or read reviews.
Together with subliminal branding messaging, all of this information helps you gain their trust and turn them from potential clients into current ones.
#5. Consumers Now Require More from Their Homes
Our everyday routines were drastically altered by the widespread lockdowns and stay-at-home orders that began in March throughout the United States. Residential renovation exploded as consumers spent more time at home than ever before.
Customers required their houses to fulfill demands that had previously been satisfied outside of them due to restrictions on public meetings and concerns about community spread. Demand for home offices, gyms, and swimming pools surged to all-time highs.
#6. Consumers Could Worry About Exposure Hazards
Consumers who want to hire a contractor but are worried about COVID-19 would probably appreciate a company that has a strong technological understanding. When feasible, use virtual communication channels, such as for your sales presentation, to make prospective clients feel more at ease and safe. This will increase conversion rates and foster trust.
#7. Consumers are Taking Advantage of Record-Low Interest Rates
Record-low interest rates coincided with 2020’s economic unrest. In September 2019, the average interest rate for a 30-year fixed rate mortgage was 3.61%, according to Freddie Mac. It was 2.89 percent in September 2020.
As the housing market flourished and property values increased in tandem, home equity also surged. Potential clients are out there searching for a company like yours since these considerations have prompted some homeowners to expedite their timelines for planned relocation or home modifications.
Of course, during a pandemic, not everyone can afford major upgrades. However, the message has been obvious for those who can: this is the best moment ever!
